Y.co Clubhouse
PROJECT
Y.co Clubhouse
location
Palm Beach, Florida
keywords
Interior Architecture, Brand Identity, Interior Styling, Bespoke Furniture Design, FF&E, Project Management
SUBJECT
Studio Moravová was commissioned to design Y.CO's exhibition environment for the Palm Beach International Boat Show, translating the company's dynamic brand identity into a distinctive interior architectural experience that reflects its reputation for professionalism, hospitality and operational excellence.
Challenge
As a boutique interior + architecture firm, Studio Moravová was challenged with creating an exhibition concept that could strengthen Y.CO's international brand identity while remaining flexible enough to be adapted across future events. The stand needed to maximise visitor engagement, encourage natural circulation and create a hospitality-led environment that reflected the company's close relationship with the sea and commitment to exceptional client service.
Solution
Delivering the project from concept to completion, Studio Moravová developed The Y.CO Clubhouse - a contemporary exhibition pavilion inspired by the relaxed sophistication of Mediterranean beach clubs. Through thoughtful interior architecture, the stand was designed as a freestanding pavilion with access from three façades, maximising permeability, visitor flow and visual connection to the surrounding marina.
The luxury interior design proposal combined timber decking, clay-based render, terracotta tiles and bespoke birch joinery within a lightweight architectural framework that balanced warmth, durability and functionality. Organised around a central hospitality hub, the pavilion featured open sightlines, shaded meeting areas and carefully considered lighting conditions, creating a welcoming environment for both private client meetings and informal social interaction. The project demonstrates a flexible exhibition concept that seamlessly translates Y.CO's brand identity into a memorable spatial experience across international yachting events.
Partners:
Construction - Spirit Azur
Photography - Eric Striffler
